All Google adwords PPC campaign managers can understand the Wonders of Google adwords ad extensions. Google provide the 2 types ad extensions.
Manual ad extensions: If any advertiser want to show up any extra information like call details, site links, address details, special service info, reviews and app information then campaign manager can be add this things with ads.
Following ads extension Google allow to add:
| Extension | Campaign type | Available | Devices |
| Apps | Search Network with Display Select – All features | Globally | Mobile/Tablet only |
| Search Network only –All features | |||
| Calls | Search Network with Display Select | Globally | Mobile/Tablet |
| Search Network only | Desktop | ||
| Display Network only | |||
| Locations | Search Network with Display Select | Globally | Mobile/Tablet |
| Search Network only | Desktop | ||
| Display Network only | |||
| Reviews | Search Network with Display Select – All features | Globally in the following languages: EN/GB/AU, DE, FR, ES/419, JP, PT/BR, IT, and NL | Mobile/Tablet |
| Search Network only –All features | Desktop | ||
| Sitelinks | Search Network with Display Select – All features | Globally | Mobile/Tablet |
| Search Network only –All features | Desktop | ||
| Callouts | Search Network with Display Select – All features | Globally | Mobile/Tablet |
| Search Network only –All features | Desktop |
(Source: https://support.google.com/adwords/answer/2375499 )
Automated extension: This ad extension is automatically active with your ads when you have been eligible for it. Example Google plus follower details with ads: “abc has 50000 followers on google+”.
Following automatic ads extension active by Google:
| Extension | Campaign type | Available | Devices |
| Consumer ratings | Search Network with Display Select – All features | US, UK, Canada | Mobile/Tablet |
| Search Network only – All features | Desktop | ||
| Previous visits | Search Network with Display Select | Globally | Mobile/Tablet |
| Search Network only | Desktop | ||
| Seller ratings | Search Network with Display Select – All features | US, UK, DE, FR, AU, NZ, JP, and NL | Mobile/Tablet |
| Search Network only – All features | Desktop | ||
| Dynamic sitelink extensions | Search Network with Display Select – All features | Globally | Mobile/Tablet |
| Search Network only – All features | Desktop | ||
| Social extensions | Search Network with Display Select – All features | Globally | Mobile/Tablet |
| Search Network only – All features | Desktop | ||
| Dynamic structured snippets | Search Network with Display Select – All features | English (Global) | Tablet |
| Search Network only – All features | Desktop |
(Source: https://support.google.com/adwords/answer/2375499 )
You can read more details about extension from Google adwords help articles and know about how to use each ad extension for more conversion and clicks.
Wonders of ad extensions:
Most of the company’s complaints that expenditure is high but with conversion rate is too low. This is a very challenging situation for campaign managers. In last few years it has observed by experts that after using the ad extension, percentage of conversions has increased. The reasons behind this success are wonder of ad extension. It has analysed that according to the search terms, Google shows the combination of more than 1 ad extension & sometimes 4 ad extensions combination and it make an ads more powerful.
For example:
If you see the 2 sample ads, you can analyse that “Ads have used three different ads extension combination” and Wonders of Google adwords ads extensions. It makes ads wonderful and attract to user for click on them. This situation increases the 100% conversion chances and companies satisfaction.