PPC Campaign targeted URL – call to action landing pages or website? Challenging face for campaign manager describe about targeted URL to advertiser. Most of time website owner want to run PPC ads on different networks like Google, Bing, Facebook, 7search and Amazon but they debate for designing new landing page. Because after website creation, a landing page is an extra cost and don’t want any advertiser to pay for it.
How we solve this doubt?
Before discuss about the solution first we understand about some important terms:
- Website & types of Website
- Landing page & Types of landing pages
Simple definition of Website is “Collection of informative web page”. We can categories many types of website On the basis of information theme like business or industry or education or shopping.
When users land on any page of website we say that web page call as “landing page”. Mostly define single page website as landing page.
What is call to action & call to action landing pages?
“Call to action” is a term which indicates the “quick action” terminology and behaviour of viewers. This word mainly use for website design and click buttons. It’s gateway of leads, enquiries, phone calls, or we can say as conversions. When any web page has existed following things by that visitor easily engage and contact, page is called as “all to action landing page”.
Element of call to action LP (landing page for Google ad-words):
- Calling button
- Small contact form
- Right mail Id
- Address information
- relevant information and content
- attractive and clean images
- Product descriptive videos
- mobile responsive design
- smart height of web page
What is display URL?
Those URL’s only use for display on banners, videos ads or apps are call as “display URL”. Main purpose of ads campaign is not only to reach the right peoples but also engagement with website routinely visits.
Always use only website URL as “Display URL” on image ads, search ads and video ads etc. Because if you’re landing page is too much attractive then due to display URL, you will be find too regularly returning visitors also.
What is targeted URL for PPC?
When company or any organization or person want more traffic and promotion of their products, services and Practice area by using pay par click (PPC) advertising technique. Then according to their requirement, which web page URL best for promotion is call “Targeted URL”. Whatever platform or ad network has selected by advertisers, but targeted URL is mandatory part of advertising.
Need to creation of new call to action landing pages or just existing website – Which is best as targeted URL?
Main discuss topic is – is it require to creation of new call to action landing pages for PPC campaign? Most of time answer you will yes. Especially when you setup any click per cost (CPC) campaign because you pay for one click. If you have not setup different page for your campaign then it may be possible that visitor leave you page without performing any action. Call to landing page requires having all required components those are mentioned above. When you design such type landing pages those compel to visitor for take any actions like form submission, calling, mailing, watching video or downloading etc.
How to abstain creation of new landing page?
If you don’t interested to creation of new landing pages then always try to put all important call to action complements in web pages. Like in sidebar “contact us form”, in header “mail id’s and phone no.”, “in footer address” etc. In this situation you can use you website different pages as targeted URL.
In some conditions its must require create new call to action landing page according to campaigns rather than website. For example if you want focus on special products or offer then need to new landing pages.
So conclusion is according to campaigns you can use website and create new landing pages for setup the targeted URL. But most of time it’s better decision to create the new landing page for your Google adwords PPC campaign according to needs.