Day to day internet users is increasing and growing the Ecommerce industry wise-Versa. Online shopping trends create competition among different online shopping websites. The time is short and reaches to the targeted audience is big challenge for all Ecommerce websites so all champions are investing millions of dollar in TV ads and media advertising but what need to do small and new e-commerce sites? It does not possible that they invest too much in advertising. Then what? Do they close their website or any low budget adverting solution?
A solution is only Google AdWords. How?
Genuine suggestion: “Hire Google AdWords more experience expert for your e-commerce website” is the great decision of eCommerce website owners. Here I discuss 10 beneficial Google AdWords tips for e-commerce websites promotion after analyzing top Google AdWords professional blogs and advice.
- Focus on keywords and competitor research:
Keywords and competitor analysis is a big portion of the AdWords campaign and leads generation so try to use reach right keywords by using different keywords analysis tools like keywords planner, word stream keywords tools and previous AdWords, analytics search terms reports.
- Attention on products industry and market analysis:
Don’t forget to analyze about “which is the right age limit?” and “male or female, who is your target audience.” And which place is suitable for quick delivery of products. On the basis this data setup your Adwords campaign.
- Give priority to image ads:
Everybody want to see products original images in online shopping industry, so emphasize on display ads (image ads) as compare to text ads and serve high resolution, original attractive products images in ads.
- Use of remarketing campaign:
Try to create remarketing list of your targeted audience by using remarketing tags and
Focus on remarketing campaign creation. It will be helpful for circulating different product ads to your regular customers.
- Creation of Google merchant account and shopping ads
If you are interested in show-up Product listing ads then setup Google merchant account for your retail online business and create the shopping ads campaign on Google.
“Dynamic display ads” is the good solution in AdWords to show the random image ads on Google display partner websites so try to create the dynamic display ads campaign, promote more products with the time-saving process and get more customers.
- Setup Dynamic search ads:
Due to the bulk products, it’s not possible to write individual text ads for each and every product so the use of dynamic search ads is also a good option in AdWords, try it.
- Gmail ads campaign (GSP)
Now GSP beta (Gmail sponsored promotion) campaign option is available in Google AdWords so contact to AdWords REP and white list your AdWords account for GSP. GSP is very cheap and suitable advertising solution for e-commerce industry. In GSP many types of ads formats are available and helpful for directly reach to users from Gmail.
- Tracking code setups
The important thing – don’t miss to properly setup analytics, analytics goals, AdWords conversion and Google webmaster for your eCommerce website. Complete tracking and campaign are based on these setups of tracking code to the website.
- Analysis of performance report
You are able to see different campaign performance reports like search terms reports, conversion reports, ads performance report, Geographics report, device reports etc. from AdWords. Analyze this reports and take benefits of CPA and ECPC bidding strategy.
No doubt, if you follow the above steps, you will consume more profile and ROI from your AdWords campaign.