It is possible to earn high revenue by Gmail ads if you follow the 10 GSP targeting techniques (Gmail sponsored Promotions) carefully.
In earlier articles, I already describe about what is Gmail sponsored promotion ads and why should we use Gmail ads for business promotions. Now it’s time to learn some techniques for improving performance of GSP campaign.
1_) Right details in ads: Gmail ads are not different thing from Email marketing. Most of time, you can observe too much impressions on ads but no clicks. Why? Its simple reasons is that Gmail Users daily face bulk mailing issue and they receives many email regarding offers so don’t underestimate your competitors and add correct details about yourself.
4 important details decide you Gmail ads success: “Logo, advertiser name, subject and description”. If you want branding, clicks or business then it’s important that have this 4 information true and properly.
2_) Add clear massage in ads: Performance measurement in Adwords is depend on CTR and Clicks but GSP ads performance is not depend on how much clicks you have received, it’s depend on Gmail clicks to website means that how much user comes on website though GSP ads so specify your offer properly in you ads.
3_) Right targeting methods: it’s no doubt that Adwords campaign success depends on right audience selection. Before start up GSP ads campaign you must need to plan about who is your target? Like adults, business man, housewife woman, framers, college students etc. why? Because of Google Adwords facilitate to choose targeting option on the basis your objective. You can target your ads on basis of keywords, demographics, interest & remarketing etc. so decide whom Gmail accounts are right for your GSP ads.
4_) Use proper exclusions: Adwords is working on the basis of its programming terminology so according to your setups it shows your ads on every account. If you want, your ads does not show on specific category user’s Gmail account or you think that your products not for specific Users then you can exclude category, keywords, age limit etc. using exclusion option.
5_) Right Gmail ads selection: 4 types of GSP ads template available in Adwords so choice of ads is depend on your business. If you want to sell products then multi-products template is best, if you want to just give intro of your service then Gmail single promotion template is best and if you want to promote you business just via promotional banners then image template is best.
Note: if you not feel ok with existing templates then adwords provides you option for creation of custom HTML ads creation option also.
6_) Campaign management: In GSP ads campaign management plays an important role for find out the impressions, clicks and clicks to website. So create different GSP ads campaign & ad groups according to your business structure.
7_) Bidding strategy: You should need to know about which bidding strategy is best for you. It is best to bid lowest amount with ads like $ 0.03. I know you laugh that it’s possible to get more click or impression with this lowest bid. My answer is “its right choice to bid lowest account” because Remember billions of users using Gmail account & you will be also observe frequently impressions and clicks on your ads after campaign setup just with lowest CPC.
8_) Geographic Target: As I above discuss, billion of users having Gmail account so if you want business from Gmail ads then you should to analyse business data about which countries, regions and cities are best for your business. Categories your campaign on the basis of countries by selecting location option in setting.
9_) Destination URL: Every things you have setup well in GSP campaign but you destination URL is not looking good and not relevant to your ads then zero possibilities of campaign success & conversions. So take care about landing page relevancy, mobile compatibility and right landing page targets.
10_) Remarketing List: It is possible to use remarketing list with GSP ads. So after setup GSP ads you can use the remarketing list for re target the audiences but remember that don’t add this list in same campaign and aware about users don’t see same ads again.
After using this 10 techniques, you can achieve profits from your ads.