Products listing ads is the hart of Ecommerce websites owners. every online shopper want to setup google shopping ads campaign for increase the products selling.
You need follow these 4 steps for setup shopping ads:
- Setup Google merchant account
- Connect Adwords account to merchant account
- Setup shopping campaign
- Product grouping and bid management
Setup Google merchant account
- Create Google merchant account
- Verify and claim your website via Google console (webmaster).
- Create products data feed via Google spreadsheet or check supported file format.
- Add products accurate details like name, image, gin, brand, Google product category etc.
- Upload feed at account (Note don’t forget to check rules of data feed before submit it).
- If you have large inventory (more data) then Just download sample data feed (.xls file) and update your data in this file.
- Then save .xls sheet in .txt format.
Don’t forget to read carefully Google Shopping Policy.
Connect Adwords account to merchant account
- Go in merchant account
- Go in setting option & click on Adwords
- Click on link Adwords account
Setup shopping campaign
- Login to Adwords account
- Click on campaign tab -> shopping -> setting -> select merchant identifier
- Select target country
- Setup shopping campaign priority -> Low, medium and high
- Select inventory filter & limit your products.
Product grouping and bid management
Grouping products and creation of ad groups an easy but confusing part of products listing ads setup. Before process to understand it see this structure of shopping campaign:
Difference between ad group and products groups:
Simply to classify your products according to sub categories is called products group & it’s under the ads groups. On the basis of offers or categories (large inventory), grouping the products groups called as ad groups.
On the basis of product group your can differentiate your cpc bid for particular product and also you can exclude any products from category.
After following this all setups, you can run the ads easily for your online retail stores.