Here are some common questions and answers about using keywords in single ad groups:
In Google Ads, the limit for the number of keywords you can add to a single ad group is 10,000. However, it’s generally not recommended to add a large number of keywords to a single ad group.
Having too many keywords in a single ad group can make it difficult to create relevant and targeted ads, and it can also make it harder to track the performance of individual keywords. It’s usually a better idea to create smaller ad groups with more focused sets of keywords and more relevant ads. This can help improve the effectiveness of your campaigns and make them easier to manage.
2) How many keywords should add ideally in a single ad group?
There is no specific number of keywords that is ideal for every ad group, as the optimal number of keywords will depend on the specifics of your campaign and the goals you are trying to achieve. However, as a general rule, it’s generally a good idea to keep the number of keywords in each ad group relatively small and focused, rather than trying to include a large number of keywords.
A good starting point is to aim for around 5-20 keywords per ad group. This will allow you to create targeted and relevant ads, and it will also make it easier to track the performance of individual keywords and make adjustments as needed. Of course, the exact number of keywords you should include will depend on the complexity of your campaign and the specific needs of your business.
A single keyword ad group (SKAG) is an ad group that contains only a single keyword. This is in contrast to a traditional ad group, which can contain multiple keywords.
Using SKAGs can be an effective way to improve the performance of your Google Ads campaigns, as it allows you to create highly targeted and relevant ads for specific search terms. This can help improve the quality score of your ads, which can lead to lower cost-per-click (CPC) and better ad rank. In turn, this can lead to higher conversion rates and a better return on investment (ROI) for your campaigns.
However, it’s important to note that using SKAGs requires a more granular and detailed approach to keyword management, as you will need to create a separate ad group for each individual keyword. This can be time-consuming and requires more effort to set up and manage, but it can be a worthwhile investment if it leads to better results for your campaigns.