If are you running Adwords campaign or going to setup Adwords campaign then it’s very important for you to give the attention on landing pages SEO. Only to choose right landing page is not enough for improve Quality score. It ideal think that all have chosen relevant landing page for Adwords but Google Adwords crawler don’t know that your selected web page right or wrong landing page for campaigning.
How Adwords test your landing page relevancy?
Adwords bots check the title, heading tag, website content and URL. On the bases of this elements, bots decide that you selected page is how much relevant so never miss to do on page SEO of your targeting pages.
That’s means, we will not add robots.txt and allow to Google index website?
Due to this misunderstanding, if you have added landing page in robots.txt then please remove it and allow google to crawl. Now the question is “how stop to index it in search results?” very simple! Answer is “just add <robots” content=”noindex”> on landing pages.
Read more about: Robots.txt or Noindex Meta tag – Which one right for adwords?
Quality score
A common term Quality score affect your cost per click and Quality sore just a synonym of relevancy. For example:
I am targeting dealer for my product but on web page I forget to highlight dealer word or I have not mention any relevant words related to dealership then it’s impossible for me to boost ad rank on Adwords.
Important of On Page SEO and Quality Score:
Keywords quality score is benchmark of website relevancy which are you targeting. In 2 possibilities behind low quality score:
You have not selected right keywords for campaigning: This situation come when you have no knowledge of keywords analysis and targets. In rare case you will target wrong keywords, if you are Adwords expert.
No relevant content exist on website: Which keywords you are going to target, you should fix that those keywords including synonyms are you using or not in content. Try to use keywords in header tag as well as in title also. Keywords quality score is improvement; mostly depend on website as well as relevant ads.
Best tips for improving quality score:
1) Use keywords in landing page content, title and Meta description
2) Use targeting keywords in ads title or 1 st line description.
3) Try to use keywords in display URL
4) Create relevant landing page URL
If you follow these 4 points, you will get relevant clicks in low cost with high quality score.