Adwords and analytics connectivity gives very important information about users and websites. It helps to recognize the existing campaign as well as the creation of new campaigns and landing pages.
I had discussed Top 10 tools for Google AdWords campaign management. Google analytics is one of it. Here I am discussing Adwords and analytics proper connectivity tips.
Steps for Adwords and analytics account connectivity
- Login Adwords -> Tools -> Google analytics
- After click on analytics a window your account (mail account) existing analytics all account you will see. Check your website analytics account is setup or not.
- If exist your website analytics account then Just go -> admin -> property
- See the property linking option & select Adwords linking
- Click on new link group-> Select linked AdWords accounts -> select the link views -> all website data (by default). If you are friendly with analytics then you can create the new dedicated view for Adwords traffic.
- Before save don’t forget to click on auto-tagging options.
- In end click on done button.
I am sure if you follow above step then you will find accurate data in analytics about Adwords (CPC) traffic without any contradiction.
Linking your AdWords and Google Analytics accounts is an important practice to ensure the two measurement tools can work together to help you get the most from your advertising. The bottom line is that linking Analytics and AdWords gives you powerful information that can tell you where you should be spending more or less based on real ROI data. When you link accounts, the data can flow both ways – from Google Analytics to AdWords (for example, engagement metrics or remarketing lists), and from AdWords to Google Analytics (for example yourAdWords cost data). In particular, you can take advantage of powerful features such:
Bounce rate information in AdWords: After link Adwords and analytics you are eligible to see the details about bounce rate across your destination URL in AdWords account. For seeing this data Just import the analytics views by following this procedure:
Go -> Adwords -> click on setting icon -> link account -> Google analytics -> You find the views list (if you have linked properly Adwords & analytics) -> select the views -> add -> save.
After follow this procedure go -> Adwords -> column -> campaign or ad groups or ads -> modify column -> Google analytics -> bounce rate.
Import the remarketing list from analytics : After link Adwords & analytics to each other, you are eligible to import the remarketing list from analytics. For doing this you need to follow some procedure:
Go -> analytics -> website -> admin -> property -> remarketing -> audiences -> new audiences -> Link Configuration -> select appropriate view & account -> first for testing purpose -> select smart list -> save.
After the setup, you are eligible to see a new remarketing list in Adwords -> Shared library -> Audiences -> remarketing list.
You can use this remarketing list with your campaign and improve the ROI from Adwords.
Adwords data in Google analytics: After login to analytics, now can analyze the performance of Adwords campaign, Adwords, keywords, search quires and cost details in analytics. You Just need to go analytics -> reporting -> Acquisition -> Adwords. You will find every detail about Adwords campaign performance without Adwords account open.
Audience behavior details: when your Adwords and analytics account properly connected, you find the users rich path for understanding the landing page performance. To see data go -> analytics -> reporting -> conversions -> multi-channel funnels -> overview -> Type -> Adwords.
Every data is very important because we spend money for inquiries and sells in Adwords. Everyone effort to gain more conversions in fewer spends. It is only possible when we know the users likes and dislikes points about website and ads. Analytics and Adwords linking play an important role in getting Adwords visitors behavior so always setup Adwords and analytics linking after Adwords account setup.