(source: Google adwords inside Blog)
News from the Google adwords inside blog, Google has now lunched new ads format for “nearby businesses”.
What is “nearby businesses” term?
Generally 80% mobile user search the nearby locations for different services like auto repairing, car repairing, restaurants, hotels etc. For This all search terms, Google shows the local map but now Google also will show new ads format containing click-to-call and directions right at people’s fingertips. Like this:
How we can use this new ad format?
World of ad extensions is more helpful for improving the performance of ad campaign. You need use following extension for show up your business nearby information in ads.
- Location extension
- Call extension
- Call out extension
- Review extension
- Site link extension
How to setup “nearby businesses” campaign?
As I discuss above that you need setup the location, call and call out extension with your ads. But it’s not enough. You also need to follow the best tricks:
Run campaign only for select area and select radius targeting from advance search option in location. Nearby business ads format is only applicable for mobile device so use right title in goggle local business map easily find out your location.
Remember that you have no need to create any different text for show your business in “nearby business” ads. Just activate above motion extensions.
Benefits of nearby businesses ad format
“Nearby businesses” ads not only helpful for advertisers but also for user who want to know about nearby locations. According to ads format now user will be able to easily contact with service provider and also will be find out location of service provider. So don’t miss to Delivering the right information in your ads