Google has added a new dynamic callout extension in Adwords. Aim is to show up the dynamic information about products and service with ads.
Introduction of dynamic call out extension
We all know about “how Google ads extension improves the engagement of users to Adwords ads” and hike the business opportunities. 23rd September, Google inform about a new “dynamic call out extension” on G+ page. Dynamic call out extension means an automated extension that shows with your Google search ads, highlighting specific information about your business and the products you offer.
Explanation:
For example if your dynamic call out extension is working then user will be able to see the attractive words with ads according to search queries. This callout (additional text info about service and products) data will be change dynamically on the basis of website content & user search behavior. This extension can boost your ads campaign average performance in terms of ad impression, ad rank and conversions due its robust behavior.
Difference between old callout extension and new dynamic callout extension
Exactly before 1 year ago, Google introduced this callout extension but it is static callout means with every ad shows same details which is entered by you in call out extension.
But with new dynamic callout extension is automated and you no need to setup it. Through new dynamic callout extension you can get potential customers as well as relevant data will be showing with your search ads.
How I can access this extension?
Dynamic callout extension will be rolling out globally over the coming weeks in only English means if your website exist English content and ads in English then your dynamic extension is working with your account otherwise continue with manually set callout extension.
If you would like to opt in or opt out, your dynamic callout extension then please fill up this form which is instruct by Google.
Note: this form is useful when you would like to disable (opt out) the existing dynamic callout extension or re-enable (re-opt in) already disable callout extension.