Google adwords initially provide two payment methods:
- Manually
- Automatic payments
But which method is best for advertiser, a very confusing question? Because some persons fear with add the credit card to adwords. The reason is very common, “if Google deduct more money from my account or if Google will cheat & give more clicks then what we will do?”
This all thoughts come at the time of choosing automatic payment methods. But my experience is so different. I suggest that if you want to continue long time advertisement with Google adwords then automatic payment method is best.
How automatic payment method work?
When you select in billing section automatic payment method, Google ask for give him the credit or debit card details. “Don’t fear, your all details are safe.”
When you’re change?
Google setup the threshold limit on the basis of your historical billing records. If you’re new user then Google set initially smallest account for payment in thrash hold limit.
What is billing threshold?
We understand billing threshold by the example. I start adwords, use manual method & pay initially 500RS Through Net banking. Now I switch manual to automatic. When choose automatic payment method, I use credit card for payment & I see
Google show the massage at Billing -> How to pay
(After Rs. 2500 accrued or 30 days, whichever come first?)
Above massage indicate that Google deduct 2500 Rs. From my account when my ad spends reach 2500rs limit. If spends are not reach to 2500 then you only pay the amount for 30 day spends whether you spend 2400 or less then.
After that as follow Google increase the billing threshold limit on the basis of spends:
| No. | Threshold limit | Duration |
| 1 | 2500 Rs. | 10 days (I spend 2500 Rs. In 10 day, after that Google show next limit ) |
| 2 | 10000 Rs. | 25 days (I spend 10000 Rs. In 25 day, after that Google show next limit) |
| 3 | 25000 Rs. | 30 days (I spend only 20000 Rs. In 30 day, So Google only deduct 20000 Rs) |
What are benefits with automatic payment method?
- Your ads never stopped: main benefit to choose the Google automatic payment method is get surety of ads running. Whenever you pauses the ads, the ads never stop to show on Google networks.
- No need to remember about payments: Don’t need to note the billing dates due to the use of automatic payment method.
- Gets 30-45 days limit for bill payment: if you use the credit card for billing then you get 30-40 day extra time for pay the bills because most of credit cards provides 30-40 days limit for payment. Its extra benefits with automatic payment using credit card.
I fill that now it’s easy to understand that automatic payment method is not risky and very profitable.