Here are the steps on how to create a Google Ads campaign for a medical malpractice lawyer:
- Choose your keywords. The first step is to choose the keywords that you want your ads to show up for. These keywords should be relevant to your law practice and the types of cases that you handle. You can use Google’s Keyword Planner tool to help you find relevant keywords.
- Create your ad groups. Once you have chosen your keywords, you need to create ad groups. Ad groups are a way to organize your keywords so that you can create targeted ads. Each ad group should be focused on a specific keyword or group of related keywords.
- Write your ad copy. Your ad copy is the text that will appear in your ads. It’s important to write clear and concise ad copy that will grab the attention of potential clients. Your ad copy should also include your keywords so that your ads will show up for relevant searches.
- Set your bidding strategy. Bidding is how you control how much you’re willing to pay each time someone clicks on your ad. You can choose to set a fixed bid or a maximum bid. A fixed bid means that you’ll always pay the same amount each time someone clicks on your ad. A maximum bid means that you’ll only pay up to your maximum bid, but you could pay less if other advertisers are bidding lower.
- Set your budget. Your budget is the amount of money that you’re willing to spend on your Google Ads campaign each month. You can set a daily budget or a monthly budget.
- Track your results. It’s important to track the results of your Google Ads campaign so that you can see what’s working and what’s not. You can use Google Analytics to track your website traffic and conversions.
Here are some additional tips for creating a Google Ads campaign for a medical malpractice lawyer:
- Use long-tail keywords. Long-tail keywords are more specific than short-tail keywords, and they’re often less competitive. This means that you’re more likely to show up for relevant searches when you use long-tail keywords.
- Use negative keywords. Negative keywords are words or phrases that you don’t want your ads to show up for. For example, if you’re a medical malpractice lawyer who handles birth injuries, you might want to add the negative keyword “free” to your campaign. This will prevent your ads from showing up for searches like “free medical malpractice lawyer.”
- Use ad extensions. Ad extensions are additional pieces of information that can be added to your ads. These extensions can include your phone number, address, website, and more. Ad extensions can help to make your ads more visible and informative.
- Monitor your campaign and make adjustments as needed. It’s important to monitor your Google Ads campaign and make adjustments as needed. This will help you to ensure that your campaign is performing as well as possible.