Report from Google Adwords inside:
To help advertisers deliver richer experiences, we’re introducing 360 degree video ads on YouTube. 360 degree video ads let you engage your audience in an entirely new way.
As with the recent launches of cards in TrueView in-stream ads and TrueView for shopping, 360 video ads offer you another way to deepen consumer engagement with your ads on YouTube. Compatible with YouTube HTML5 Rich Media Mastheads and now TrueView in-stream and in-display units, you can maximize the reach of your 360 degree video ads with the power and scale of YouTube’s most popular ad format.
To create 360 degree video ads, you will need access to one of the following 360 degree cameras: Ricoh Theta,Kodak SP360, Giroptic 360cam, or IC Real Tech Allie. All of these cameras are already available or coming soon. Once your video is ready, follow these steps to upload the video to desktop Chrome. Campaigns for 360 degree videos running as TrueView ads can be set up in AdWords and your Google sales representative can help you with YouTube Mastheads.
Whether you’re skydiving or experiencing what it’s like to stand in the front row of a Wimbledon match, 360 degree video ads unlock new opportunities for your brands to engage with consumers on YouTube.
Note: Content is not written by me; I just share some important point on blog from Adwords official blog.