Now it is possible to create remarketing campaign with Bing. 15th Oct, Bing has confirmed this update and releases the steps for setup remarketing tag in Bing.
After shopping campaign announcement this is another new implementation of Bing specially for shopping ads campaigns. Bing Remarketing concept is not so much different as compare to Google.
See this Image about “how does remarketing works in Bing?”
You will have Just need to follow some easy steps to setup remarketing campaign:
- First,create a UET tag from Conversion Tracking > UET Tags page and install the UET tag tracking code on all pages of your website. The UET tag tracking code allows Bing Ads to collect actions people take on your website.
- Second,navigate to Shared Library > Audience page and click Add Remarketing to segment your website visitors into one or more groups (called Remarketing lists) based on pages they visited or specific actions they took on your website. For example, you can create a remarketing list for users that viewed a particular product page or for those that abandoned shopping cart.
- Third, after you`ve created your remarketing lists; you can adjust bids, customize ads, or select keywords for users in these lists byassociating the remarketing lists with ad groups. You can create associations in bulk from the Ad Groups tab on the Campaigns page by selecting one or more ad groups you want to associate with remarketing lists and click on Edit>Associate with Remarketing lists.
- Finally, all associations can be viewed and managed on the Audience tab in the campaigns page. You can set bid adjustments for each association via inline edit in the grid OR select multiple associations a use Edit> Change Bid Adjustment to set bid adjustments in bulk.
Note that you can view performance (impressions, clicks, Spend, CTR, Conversions, Revenue etc.) of your remarketing campaigns inline in the Audience tab on the campaigns page. You can also run and download new Audience Performance report for find out the performance of campaign.
Source: http://advertise.bingads.microsoft.com/en-in/blog/36766/announcing-the-availability-of-remarketing-in-bing-ads