On 22nd may, Google has announced new option for indexing app content in Google and allow the analysis of search data, crawling status and content performance. Here we look about what is the main benefit of this tool for app advertisers?
In may month this is a 3rd big gift to webmaster users. Search analysis tool & renaming the webmaster tool as search console, it’s a 3rd change by Google that Search Console for Mobile Apps. Search marketers were waiting for this new tool from long time but now it available for all. Now when you click on add a property you will be able to add your app URL in console. After verified by Google play, you will be getting the search console for your app URL.
After the getting the search console for app URL, you to use the option “fetch as Google” like for website we use and also available the preview for “How google view your app page”.
Google now allow to connect you app URL with your website means if you have created any app for particular website like flipkart, an Indian ecommerce website and also have an app for mobile USERs and if you want to analytics the combination of app and website crawling data then now you are eligible for analyse this information by connecting site to your app.
For connecting website with app click on https://www.google.com/webmasters/tools/app-associate-site?pli=1 & select your website properly and connected adwords account.
What are main benefits of app indexing feature?
As I discuss in previous blog “Google Adwords & New Search Analytics Report in Webmaster Tools” that Google has launched new search analysis tool on 6th may and how it is beneficial for adwords. Because of app URL indexing and crawling, now we can be easily analyse the different important information reading app content. Like:
- Which app URL is ranked for which query.
- Having more searches from which countries and which keywords.
- From which device, app demand.
- How much clicks on app URL.
- Combine analysis of Click, impression, CTR and position for app URL
We know that one app extension is more powerful extension for app promotion in adwords. If you have complete information about this all things then no doubt that you can easily achieve your adwords goal and more find more users for app installation.
So if we say that app URL information from search consol is gold for app developer and app marketing companies then it’s not wrong.