Search Engine Optimization is the smart technique of increasing the visibility of a website on search engine result pages (SERPs), without paying any dollars to search engines.
Search engine optimization SEO is very common term in digital marketing field. Every website owners wish more web risibility and top keywords ranking but still is it possible? Yes, it is possible. Today I am going to discuss about SEO and its future. Many rumors comes in market and gone but SEO still alive.
What is SEO?
I know that you all know about exact meaning of search engine optimization but just for intro I would like define SEO as “A procedure of improving website visibility on search engines”. Many successful online marketing experts always guide for “how to improve the keywords ranking” and we easily find out from different testimonials that “how SEO has become a one of business success secret?” but why some business man’s reviews and SEO guys dissatisfaction indicates that SEO has died. It’s truth or just a frustration of work load?
SEO is still alive!
Yes, I am saying true. If we think that bulk link building will improves your website ranking then it’s just only stupid and narrow thinking. SEO is an art of ethical practices for highlight website on search engines. It’s a mind game of hacking to the search engine algorithm. Just by doing few social bookmarking, directory submission, business listing, Guest posting, article submission and blog posting it’s not possible to improve the keywords ranking.
Every year SEO industry is growing and as same restrictions is increased by search engines. In this condition need smart steps for keywords ranking improvement. SEO gentlemen always cleverly work on website ranking and a result is SEO still alive!
SEO ranking factors, those save the life of SEO:
- Domain age
- Keywords appear in domain or sub domain
- Country wise domain extension
- Server Location
- SSL Certificate
- Canonical Tag
- 301 Redirects
- 404 page
- Website layout
- Mobile compatibility
- Link structure
- Internal linking
- Site link (xml and html)
- W3c validation
- Web Pages load time
- URL permalinks
- Web pages URL length
- Breadcrumb URL
- Keywords in title tag
- Keywords in Meta description
- Keywords in Heading tag
- Right keywords staffing in website content
- Web pages content length
- Web Page Category
- Keyword Density
- Content Quality
- Grammar and Spelling
- Content uniqueness
- Schema structured data
- Website Content update Frequency
- Image Optimization
- Keywords stuffing in alt tag
- Outbound link
- Broken Links
- Affiliate Links
- YouTube
- Back links quality
- Social reputation
- Anchor text and contextual linking
- Hidden links, content and script
Those are some keywords ranking factor and I will add whatever I will find but remember these are worthless if your keywords research is based on lazy analysis. Check some of popular following keywords research tool but don’t trust on single tool. First Research& analyze the market including competitors then finalize keywords for targeting.
- Google Keyword Planner
- SEo book
- SEMRush
- FreshKey
- Soovle
- Ubersuggest
- keyword discovery
- Wordtracker
- Keyword Tool.io
- buzzsumo
- longtailpro
- kwfinder
Right keywords search saves the time, money and Grow the business through SEO techniques. Every search engine goal is to provide relevant search results to users and protect themselves from spammers so they are doing many changes in their algorithms and firewalls. If you would like to win higher search ranking then it’s necessary that you must follow the ideal rules of link building and do white-hat SEO. I confidently say “never your web rank drops”.