What is Gmail Sponsored Promotions (GSPs) in AdWords ?
Gmail Sponsored Promotions is a new adverting program which is especially design for Gmail users targeting. You can show the text, images and video ads in specific user inbox’s and mail. The ongoing Gmail Sponsored Promotions (GSP) beta was launched in early 2013, a new targeting option for advertiser & in 2015 it moves in Gmail Sponsored Promotions (GSPs) in AdWords beta new version.
Meaning is now advertiser can shows up the ads only in personal Gmail boxes on the promotions tab by using Google adwords.
How I can use GSP?
As I mention GSP in adwords, is in beta version so for access or use this feature you need to contact with Google Rep. After calling to Representative they will check your adwords account and find are you whitelisted for Gmail Sponsored Promotions or not?. If they find you are eligible then they will contact you and give the right directions for use of GSP.
Note:
- You can use call, chat, and email etc. options for contact to Google Rep. See more contact details from “Google adwords help”.
- Before apply for GSP, read the complete “Policy for Gmail Advertisers”.
After GSP Approval how I setup?
When your will have approved adwords account for GSP service. You will get one more option in ad gallery name as “Gmail ads”. Then you select one Gmail template from images, single product showcase, or multiproduct showcase creatives and multiple calls to action.
What are the targeting options available in GSP?
Following targeting option is available with GSP campaign:
- Age / Gender
- Geo / Language
- Device
- Topics / Affinity
- Keyword / Domain
Means as same targeting options of display network is available with GSP.
Why should use GSP?
There are many opportunities with GSP to reach the right User or customers by show the right ads at their inbox. More customization option makes it more lead generation technique for advertisers.
Benefits are:
- Increase brand awareness: You can increase awareness of your brand & products by using different targeting method and Get the maximum ROI.
- Increase mobile traffic: billion of Gmail user accesses their account on mobile & by device you can reach to easily mobile user easily & promote the services.
- Reach to correct audience: With GSP use can setup the age group limit and deliver you ads to right audience. As compare to display ads, Age / Gender, Topics / Affinity targeting option is more powerful because Gmail data accuracy about user information is high as compare to other websites.
How to take more benefits from GSP features?
It’s no doubt that GSP in adwords has more advantages and beneficial for advertiser. But for taking complete advantages of this feature you need follow some instruction as same for other adwords campaign.
- Create call to action, neat and clear text ads with proper punctuations for GSP by that user can understand what you want to say.
- Show up the right high definition clear image of product or service in ads.
- For more conversion and revenue, need to use proper way location and device targeting method.
- Deliver the right & relevant context landing page with ads.
- Follow the all best practices the design the landing pages.
How to increase conversion by Gmail Sponsored Promotions?
With GSP you can also able to use the conversion optimizer and different bidding technique like CPC, CPM and CPA (conversion optimizer) so don’t need to worry about conversion. Second think that all execution technique which is we use for display campaign setup, available with GSP so by using different executions like keywords, topics, age etc. we can control the ads display in inbox.
Note: This time GSP is not available for all but expectation that Google release soon the complete version of GSP. If you want to use GSP then contact to GOOGLE Rap & follow above instructions.
I write this blog after the RND on Gmail Sponsored Promotions subject and reading the different from top blog site like word stream, search engine journal & marketing land. If any reader have any query or fill any wrong information then please inform me on info@ppcexpert.me .