Before decide who is best SEO or PPC, we need to compare SEO and PPC.
| No. | SEO | PPC |
| 1 | Search Engine optimization is long term procedure for generate the revenue by website. | Pay per click is the sort term procedures for getting the business by website. |
| 2 | SEO result are stable & long time profitable | PPC Results are money saturated & short profitable. |
| 3 | SEO needs a Continue work on link building. | Adwords need only one time setup & time to time updates. |
| 4 | For SEO Work need specified professionals like for content writing a writer, for infographic a designer, for Link building SEO expert. | For PPC only need a certified expert for handle the adwords account. |
| 5 | Link building is time consuming procedure. | To manage the ads is an easy procedure. |
| 6 | SEO is Cost effective online marketing Trick | PPC is much expensive internet marketing trick. |
After the differentiate PPC and SEO it’s very critical situation to decide which one is the best between SEO and PPC. So Now Discuss about in which Situations SEO is best & in Which PPC?
Search Engine Optimization:
When anyone what to stable ranking for his keywords on any search engine including Google, Bing, Yahoo etc. chooses the SEO, but the question is what profits he get from SEO of Website. Because a hummer is famous that Google publish always different algorithms & keywords ranking go down so why choose SEO? But it’s wrong.
If you want continuous traffic on your website by organic search then SEO is best internet marketing Technical. But Stability of ranking is depend on your SEO work by professional because last few years Google watch that most of SEO professionals use the black hate techniques (Spamming, bulk submission, bulk sharing, content copy etc.) for keyword ranking improvement so now Google strict his guideline for website visibility improvement. Read more about which things need to keep in mind at time of SEO?
If take Professionals follow this all steps at the time of SEO for website then you get stable ranking.
Pay Per Click:
Generally this is advice to business merchant by internet marketing experts that use paid advisement for promoting the offer, products and services & get more enquiries. Using adwords (Google and Bing) it’s surety that you can easy get success in business development. Especially for ecommerce sector, uses of pay per click ad are more profitable, because it not be possible for online selling company to wait for ranking improvement.
PPC is very costly because require to spend money for showing your ads on Google & other ads network and also for per click, it’s depend on advertiser. So that’s need to complete analyze the all setup before run ads campaign like landing page, text ads, image ads, ad groups and campaign type selection.
In end conclusion, SEO and PPC both are important for online marketing sector & both have different significance for different scenario. It is fact that “Most of business owners want result (in short profit) in short time frame & by using SEO technique is not possible to give results fast So now most of online marketing experts switch to technique from SEO to PPC.”