Converted clicks ratio is depend on your ads and PPC landing page. A quality score is marking to your adword keywords on the basis of relevancy of ads and landing pages. The quality score is defines by the Google & it’s give the quality status for your campaign.
Before discuss about relation between quality score and converted click, need to first understand what actual definition of quality score?
You see the quality score by keywords tab in adwords that shows “Performance of your ads for particular keywords”. When a user type search query & if your ads shows behalf of that query means that query is existing keyword of your campaign. If your quality score is high for any keyword means user search query is highly relevant with your landing pages and ads.
“My keywords quality score is 6 but I don’t get more impression” Why?
This question is show confusion between quality score and impression. When max cpc bidding is low as compare to suggested bid then highly possibility that you have not get more impression for any keywords but that keywords is relevant with your text ads, adgroup theme and landing page then quality score may be high.
How quality score important for converted click?
After the analysing the monthly keywords report, I get conclusion that if you see the Google adwords report you that “the keywords for converted clicks have high quality score.” If your keywords is much relevant with your ads, adgroup and landing page then possibilities increase for achieving more conversions.
How improve quality score?
If you complete the keywords research for your campaign & you sure that you are right then use following tricks for improves the quality score.
- Create the text ads and ad group according to keywords.
- Use at least one time a keyword in your text ads.
- Add keywords in title and description if landing page.
- Use keywords maximum time in landing pages.
- Use keywords in alt tag for landing page.
- Remove duplicate keywords from ad group.
What is mean by duplicate keywords?
Google adwords generally suggest many keywords according to your campaign but I suggest that Use carefully those all keywords, don’t add same keywords more than one time.
For example:
If uses long tell keywords like pizza hut india then not need to add seprate keywords like pizza huts, pizza huts in india, Indian pizza hut etc.
I sure your get more converted click by following above tricks.