Google Ads & Local Services Ads specialist for agencies and local businesses
Hi, I’m Mohit Bannatwala, founder of PPCTAG. For more than 8 years I’ve run lead-focused Google Ads and Local Services Ads (LSA) campaigns for local service businesses, including dentists, law firms, HVAC companies, plumbers, roofers and home service brands across the US and Canada.
My work comes down to one question: what does a real, qualified lead cost, and how do we lower it? I don’t stop at clicks and conversions. I look at which calls were real customers, which were spam, and which turned into booked jobs.
How I can help you
For agencies
- White-label or dedicated PPC manager for your client accounts
- MCC management across Search, Performance Max, Display and LSA
- Conversion and call tracking setup (GTM, GA4, CallRail)
- Budget estimates and forecasts for your sales pitches
- Fixing disapprovals, policy issues and billing problems with Google Support
For business owners
- A clear Google Ads or LSA audit showing where budget is wasted
- Better lead quality and lower cost per lead
- Honest, easy-to-read reports
Certifications
- Google Ads Search Certification
- Google Ads Display Certification
- AI-Powered Performance Ads Certification
- Google Analytics Certification
- Google Analytics Individual Qualification
What I specialise in
- Lead generation for local service businesses
- Local Services Ads: setup, profile, service areas, job types and lead disputes
- Search, Performance Max, Display, remarketing and Shopping campaigns
- Call tracking and conversion tracking (CallRail, GTM, GA4)
- Smart bidding (Target CPA, Target ROAS, Maximize Conversions)
- Budget forecasting, competitor research and landing page advice
Industries I’ve worked with
Dentists · Personal injury law · Family law · DUI/criminal defense · Chiropractors · Physiotherapy · HVAC & AC repair · Plumbing · Roofing · Windows & doors · Home renovation · Home inspection · Solar · Pest control · Tree services · Junk removal · Dumpster rental · Cleaning services · Auto repair · Beauty salons · E-commerce (Shopify)
Portfolio: selected work
Google Ads
Windows & doors (Ottawa)
Challenge: High CPC, low lead volume and few form submissions.
What I did: Launched Search and Performance Max campaigns with Ottawa-specific keyword research, built PPC landing pages with strong calls to action, structured PMax asset groups to reduce spam leads, and set up conversion tracking and ad A/B tests.
Result (May 2023 – Jun 2025): 2,920 conversions at $15.63 per conversion and a $1.45 average CPC on $45.6K spend.
Family law firm
Challenge: Very competitive market, high CPC and few calls.
What I did: Search-only campaigns with separate structures for family law, divorce and child custody; dedicated landing pages; CallRail with full integrations; conversion tracking and ad testing.
Result (Apr 2024 – Jun 2025): 1,360 conversions from 8,640 clicks at $46.96 per conversion on $63.7K spend.
Compost bins & bags (e-commerce)
Challenge: Small budget with a goal of more sales.
What I did: Set up Google Merchant Center, linked the Shopify product feed, launched Performance Max and Shopping campaigns, configured purchase conversions and kept the feed updated to lower cost per sale.
Result (Sep 2024 – Feb 2025): 2,970 sales from 6,830 clicks at a $1.61 average CPC on $11K spend.
Auto repair shop
Challenge: Limited budget with high expectations for service calls.
What I did: Call-focused Search campaigns sending traffic to the existing website, with call reporting and website-call conversions set up.
Result (Oct 2024 – Jun 2025): 409 phone calls from ads on $7.62K spend, about $18.63 per call.
Local Services Ads (LSA)
Screenshots are from Google Local Services Ads dashboards. Client names are hidden.
Personal injury law firm
Challenge: High competition and expensive leads in the local market.
What I did: Optimised the LSA profile and service categories, improved Google Business Profile linking and photos, refined service areas and excluded poor locations.
Result: 931 charged leads (812 phone, 119 message) on $351K managed spend.
DUI / DWI law firm
Challenge: High competition and limited local visibility.
What I did: Optimised profile, services and business details, improved GBP linking and service areas, and excluded irrelevant locations.
Result: 1,089 charged leads on $114K spend, about $105 per lead.
HVAC / AC services
Challenge: Low spend despite a strong budget.
What I did: Improved profile, services, photos and service areas, linked GBP correctly and excluded irrelevant locations.
Result: 1,510 charged leads at about $88 per lead, with ads shown at the top of search 97.8% of the time.
Dental clinic
Challenge: Inconsistent patient lead volume.
What I did: Profile and service optimisation, GBP linking, service-area clean-up and ongoing review of call quality.
Result: 808 patient phone leads at about $64 per lead.
Home inspection
Challenge: Budget not spending because of limited categories and a small service area.
What I did: Expanded eligible categories and service areas and removed unnecessary location restrictions.
Result: 821 phone leads at about $49 per lead.
Tree services
Challenge: High competition and limited lead volume in the service area.
What I did: Expanded and refined service areas, added relevant categories, excluded poor locations and improved GBP relevance.
Result: 726 leads at about $27 per lead, shown as the very first ad 88.46% of the time.
Junk removal
Challenge: Low-quality leads and inconsistent volume across job types.
What I did: Focused job types on profitable residential and commercial removals, matched availability to capacity and disputed invalid leads.
Result: 482 leads at about $30 per lead, shown as the very first ad 96.65% of the time.
Cleaning services
Challenge: Many low-value and mismatched cleaning inquiries.
What I did: Refined job types around profitable services, separated residential and commercial, adjusted availability and disputed invalid leads.
Result: 215 leads at about $37 per lead, including 18 direct booking leads.
Tools I use every day
Google Ads · Google Ads Editor · GA4 · Google Tag Manager · Looker Studio · Merchant Center · Search Console · Google Business Profile · CallRail · SEMrush · Ahrefs · SpyFu · Optmyzr · Adalysis · AgencyAnalytics
Let’s work together
Whether you’re an agency looking for a reliable Google Ads expert or a business owner who wants to know why leads cost so much, I’d be happy to help.
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