Google Ads Updates

AI Max for Search: What Changed and What to Do Before February 2027

November 13, 2026November 13, 2026 by Mohit Bannatwala

AI Max for Search campaigns: search term matching, text customization and final URL expansion

AI Max for Search explained: what changed in the September 2026 auto-upgrades, when Dynamic Search Ads end, and what local businesses should check now.